Airtel Ads demonstrates India’s first immersive VR advertisement powered by 5G

Bharti Airtel (“Airtel”), India`s

premier communications solutions provider today unveiled India’s first

immersive Virtual Reality (VR) advertisement powered by 5G. The

advertisement format on the Airtel Thanks app opens new avenues for

brands to engage with consumers in an immersive environment that was

previously not possible in the traditional advertising paradigm.

The ultra-fast low-latency 5G network ensures the 3D visuals and videos

are life-like. Through this ad format, brands can offer their customers

an immersive ad that is without any lag, making it highly engaging.

Airtel has roped in some of India’s leading brands such as PepsiCo and

SonyLIV to create a pilot and demo the capabilities of this product at

the Indian Mobile Congress.

Today, the Indian advertising industry is in a flux – India’s 750M+

mobile users are increasingly spending more time on their mobile

screens, an average of ~5 hours daily according to an App Annie report.

With reducing attention spans, brands are increasingly looking towards

innovative mobile-first ad formats to connect with this next generation

audience, capture their attention and build awareness.

Commenting on this, Mr. Adarsh Nair, CEO – Airtel Digital said, “The

biggest benefit of 5G is that it allows us to do more with low-latency.

We are leveraging this technology to create India’s first ever

immersive VR advertisement that offers brands a direct connect to

consumers in a mobile-first environment. Brands can leverage this to

create engaging, immersive, and personalized experiences for their

customers.”

To learn more and get in touch, visit – https://www.airtel.in/ads/ [2]